A research conducted has shown that children increased their consumption of junk foods after seeing these advertisements. They may even think that by eating these junk foods they might become like the thin and fit models in the advertisements.
Advertisements, being short are ideally suited to the concentration, span of even young children. The ever expanding markets for goods and their unchallenged assault through advertisements are flooding the society with information and ideas, attitudes and imagery which is difficult to control and assimilate.
There can be many negative effects of advertising on children if parents are not careful. They are in this respect perfectly tied to early learning process.
They may also insist on living a life as portrayed in advertisements. You may also be interested in: All children, irrespective of their economic or social status, are influenced by what they see and hear on TV, although the meanings and messages are understood and absorbed differently by children as they bring into their negotiation of TV information, their own experiences.
Adults may be able to develop a rational resistance to this onslaught, but children may not. TV advertising has entered into daily life- of children. When children see these advertisements The effect of television advertising on children essay gives a wrong impression on their young minds and they start giving a lot of importance to materialistic joys.
TV advertisements get repeated with such regularity that children learn them. The average 8 year old spends about 68 hours every month, 30 days of 24 hours each every year, and one entire year out of 10 exclusively on watching television.
When asked whether they liked them better than the programmes themselves, In this group are all the advertisements that feature children. They may insist on a particular pair of branded jeans only and be against the other brands of clothing in the store.
Advertisements are made in such a way as to attract the attention of children. It was seen that those children who were exposed to the candy commercials were highly influenced. For child viewer, TV advertising holds three types of appeal. Resulting in the Nag Factor Children may pester their parents for the products advertised.
Children are Defenseless Children are innocent and not so mature.
Children today are exposed to all types of advertisements on the various media like the television, print media and internet as well. For the TV advertiser, children are a very attractive target group to be cultivated.
In fact, everyone is bombarded by advertisements everywhere nowadays.
They react to these glamorous, fast paced visuals on TV with their exciting music and their determined sales pitch. Children may make excessive demands on their parents for the products they see in the advertisements.
No more could adults entirely dictate the purchase of all the different kinds and brands of products. They only watch television and make an opinion in their mind. Children cannot be kept entirely out of such decision making. Children cannot distinguish advertising from programming and cannot judge whether an advertisement is misleading.
This is affecting the young minds to a great extent especially when entertainment is interspersed with commercial messages. When a marketer advertises a product on television, they do not understand that it is a business and their main aim is to sell. However, television advertising aimed at children encourages heightened materialism at an early age.
The last group corresponds to the role of the child as actor, participant and salesperson. The effect of an advertisement can be measured not in terms of its impact upon purchase behavior.
In mass communication, familiarity is rightly considered a prerequisite for persuasion and control, and repetition a principle of persuasion. IDEA 23, 24 Conclusion The precise influence of an advertisement on a child will vary from child to child, and from advertisement to advertisement.
Moreover they can learn to evaluate advertising only by being exposed to it. It may influence what children know about products, their attitudes towards products and brands.Elias writes about the different effects alcohol television advertising has on young children.
She writes that the alcohol advertising is changing today"s children. Overall, Elias has written an interesting and informative essay on the effects alcohol and beer advertising will have on younger c 3/5(2).
STUDY ON THE IMPACT OF TV ADVERTISING ON CHILDREN Essay; STUDY ON THE IMPACT OF TV ADVERTISING ON CHILDREN Essay. Words Nov 19th, 25 Pages. Show More. Market Forces January Vol. 3 No.
4 Essay The Effects of Advertising on Children.
Nowadays, television advertising is showing only the positive parts of the products, but the negative things of the product that effect the human body are hidden. The television advertising can influence children’s knowledge, attitudes and values.
It can also impinge upon consumer-related behaviors, whether these take the form of a child’s own purchases or of a child pestering others (most notable parents) to make purchases on his or her behalf.
(The Nature of Advertising to Children, ) Advertising is not seen as anything more than fun and entertainment and there is a consensus that children under the age of 5 years do not understand the intent of advertising. - How Children's Television and Advertising is Affected by the Media The media is a means of mass communication, such as newspapers, magazines, radio or television.
Communicating is generally what advertising is all about and explains the direct link between both advertising and the media.Download