Durex marketing plan

Another similar condom is the Durex Maximum Love Condom, which, besides being thinner, comes with an extra-smooth silky lubricant inside to help increase sensation during sex. With Durex Play, however, the company moved to use above-the-line communication such as TV ads, a method not much used for these products before which again helped to change consumer perceptions about these goods.

An alternative to this classic is the Durex Enhanced Pleasure, which has a special contoured shape that creates both more sensitivity and a better fit to help enhance the experience.

Want to extend the experience for as long as humanly possible? Durex also offers a number of excellent lubricants as well.

One is Durex Play More, which is designed to help enhance intimacy and is a long-lasting lubricant. And with condoms being fairly inexpensive, buying them wholesale and trying out lots of different types has never been so easy!

The standard Durex condom is the Durex Natural Feeling Condom, which comes with water-based lubricant inside and reservoir tip to help provide a natural feeling during sex. The results showed that there was an opportunity for Durex to expand into new product categories, by shifting its brand positioning from safer sex to better sex.

Then try the Durex Intense Sensation with its raised stud texture, which is sure to lead to a unique and memorable experience.

Durex Play focuses more on the slightly older audience, emphasizing the fun and experimental values. Another is Durex Play Longer, which helps delay climax in order to extend the experience even longer.

And of course, all of these lubricants can be used on condoms. Hire Writer The results showed that there was an opportunity for Durex to expand into new product categories, by shifting its brand positioning from safer sex to better sex.

Looking for something a little more exciting? Looking for something in particular with your condom? Durex has long used the internet to communicate with young adults across the globe and provide them with safer sex information in their own language.

Interested in sensitivity and thinness? How to cite this page Choose cite format: The company also wanted to change the perception of these products. Another Durex marketing plan in that same vein is the Durex Her Sensation condom, which with its specifically positioned ribs and berry scent will certainly please your partner, if not you as well.

Try Durex High Sensation condoms, which differ from other ribbed condoms by having large ribs towards the open end, leading in an increase in sensation for your partner.Free Essay: Durex Marketing Plan Market Summary The Durex brand is well known and well trusted.

So was the company’s marketing strategy. Condoms are most. Durex Marketing Plan Market Summary The Durex brand is well known and well trusted. So was the company’s marketing strategy. Condoms are most used by the 16 to 35 age group – a group most at risk in terms of sexual behaviour.

Durex Marketing Plan. Market Summary The Durex brand is well known and well trusted. So was the company¶s marketing strategy.

Condoms are most used by the 16 to 35 age group ± a group most at risk in terms of sexual behaviour. Durex is associated with personal care and FMCG sector. It is a contraceptive brand made for males by SSL International.

here's the Marketing mix of Durex which shows how it is the most popular and used contraceptive in modern times and is just not for avoiding unplanned pregnancy but is a means for pleasure. The Durex brand is well known and well trusted.

So was the company’s marketing strategy. Condoms are most used by the 16 to 35 age group – a group most at risk in terms of sexual behaviour.

Durex Marketing Plan Essay

Marketing mix – Here is the Marketing mix of Durex. SWOT analysis – Here is the SWOT analysis of Durex. Mission - “ We want everyone to get the most out of every sexual experience while being safe, of course!

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Durex marketing plan
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